Deepika Padukone is Bollywood’s leading lady with Midas touch. If her Bollywood repertoire has Padmavati, her Hollywood ledger has Vin Diesel’s xXx: The Return of Xander Cage and Vanity Fair’s Next Gen choice seems to be all set.
The actress has now shot for Vistara, becoming the first Indian actress to promote an airline. The campaign reinterprets and delivers on the brand promise of ‘Fly the new feeling’, through the eyes of Deepika. Remember those days when flying had certain romance attached to it, the time before claustrophobic economy class and no-frills airlines? That is the time that the TVC wants to take you back to.
“It is a matter of great pride for me to be associated with Vistara, a brand that is reliable, warm and friendly; a brand that carries the lineage of Tata and Singapore Airlines. The new TVC aims to capture that feeling in a charming and evocative manner,” Deepika said in a statement.
Padukone is the highest-paid female brand ambassador in India and endorses several brands including Coca-Cola, Axis Bank, Kellogg’s, Vogue, Tissot, Van Heusen, Tanishq and Nike. Tanishq is also a Tata brand.
Deepika Padukone has been earlier roped in as the new brand ambassador of domestic airline company Vistara. A new multimedia brand campaign of Vistara along with its first TV commercial (TVC) will be launched on Monday.
The campaign reinterprets and delivers on the brand promise of “Fly the new feeling”, through the eyes of Deepika. The concept of the TVC revolves around how Deepika Padukone feels the same wonder and joy every time she flies Vistara, as she felt when flying for the first time.